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Search Engine OptimisationWritten by the team on September 22, 2011 in Services.
An important, but frequently overlooked step of Search Engine Optimisation (SEO) is working out who and what you’re up against. It’s usually unlikely that any highly searched keywords would have no competitors. Only by analysing and ‘sizing up’ your competitors will you be able to efficiently surpass them on the search results ladder.
Websites listed on the first page of search results are the ones which get the most traffic.
You spend thousands having your website designed, built, written, which for small businesses can be a big investment in itself. But what if no one finds it? You may as well not have gone to all the trouble in creating it in the first place! Especially if your site is an online store or another form of revenue, you’ve wasted your money without question!
Search engines are the primary method of navigation for nearly all internet users, meaning the majority of website traffic is driven by the major search engines - Yahoo!, MSN/Bing and the most popular -Google.
If your website can’t be found by search engines, you miss out on people visiting your site.
If your website isn’t properly optimised, you lose visitors who want what you have! If you have a website, you’ll most likely land somewhere in the first thousand search results. But being listed on the tenth page in search results is equal to being invisible. Research and statistics show us that most people never click past the first 3 pages of search results – if they even make it that far! websites listed on the very first page of search results are the ones which get the most traffic.
There can be thousands of web sites which provide roughly the same service or products as you do, so to get search engines to notice your site, it needs to stand out from the crowd.
How do you make your website stand out? your website must satisfy a set of criteria which not only gets the site indexed, but also ranked higher than most other sites (your competitors) within the same search phrases.
We include Search Engine Optimisation as part of our standard website design and makes sure your website follows the criteria. For even better performance in search engine results, or to better optimise you exisitng website, we can provide a customised quote.
Without SEO, you are leaving the ranking of your site to chance. Give us a call today to see how we can help you. 1300 707 125.